#designsystem
#brandidentity
#brandstrategy
#logodesign
25/7 Records
25/7 Records
25/7 Records
25/7 Records
25/7 Records
25/7 Records
At 25/7 Records, our mission is to empower artists in their musical journey. We are dedicated to providing an environment where creativity thrives, helping artists shape their vision and amplify their voices. Through personalized support, innovative strategies, and a commitment to artistic integrity, we strive to elevate our artists' careers.
At 25/7 Records, our mission is to empower artists in their musical journey. We are dedicated to providing an environment where creativity thrives, helping artists shape their vision and amplify their voices. Through personalized support, innovative strategies, and a commitment to artistic integrity, we strive to elevate our artists' careers.
At 25/7 Records, our mission is to empower artists in their musical journey. We are dedicated to providing an environment where creativity thrives, helping artists shape their vision and amplify their voices. Through personalized support, innovative strategies, and a commitment to artistic integrity, we strive to elevate our artists' careers.
At 25/7 Records, our mission is to empower artists in their musical journey. We are dedicated to providing an environment where creativity thrives, helping artists shape their vision and amplify their voices. Through personalized support, innovative strategies, and a commitment to artistic integrity, we strive to elevate our artists' careers.
At 25/7 Records, our mission is to empower artists in their musical journey. We are dedicated to providing an environment where creativity thrives, helping artists shape their vision and amplify their voices. Through personalized support, innovative strategies, and a commitment to artistic integrity, we strive to elevate our artists' careers.
At 25/7 Records, our mission is to empower artists in their musical journey. We are dedicated to providing an environment where creativity thrives, helping artists shape their vision and amplify their voices. Through personalized support, innovative strategies, and a commitment to artistic integrity, we strive to elevate our artists' careers.
2024
Timeline
Client Commission
Role
2024
Timeline
Client Commission
Role
Project Brief
Project Brief
Rebrand and design a new logo for 25/7 Records that reflects the brand's omnipresence, commitment to the latest marketing trends, and the creation of timeless artists and music. The logo should also symbolize the team's relentless work ethic and dedication. Hence working and getting results 25 hours a day 7 days a week.
Rebrand and design a new logo for 25/7 Records that reflects the brand's omnipresence, commitment to the latest marketing trends, and the creation of timeless artists and music. The logo should also symbolize the team's relentless work ethic and dedication. Hence working and getting results 25 hours a day 7 days a week.
Goals
Goals
1
Omnipresence & Timelessness:
The logo should convey a sense of being everywhere and always relevant. Consider incorporating elements that suggest infinity, continuity, or a constant presence.
1
Omnipresence & Timelessness:
The logo should convey a sense of being everywhere and always relevant. Consider incorporating elements that suggest infinity, continuity, or a constant presence.
1
Omnipresence & Timelessness:
The logo should convey a sense of being everywhere and always relevant. Consider incorporating elements that suggest infinity, continuity, or a constant presence.
1
Omnipresence & Timelessness:
The logo should convey a sense of being everywhere and always relevant. Consider incorporating elements that suggest infinity, continuity, or a constant presence.
1
Omnipresence & Timelessness:
The logo should convey a sense of being everywhere and always relevant. Consider incorporating elements that suggest infinity, continuity, or a constant presence.
1
Omnipresence & Timelessness:
The logo should convey a sense of being everywhere and always relevant. Consider incorporating elements that suggest infinity, continuity, or a constant presence.
2
Modern and Bold:
The design should be contemporary, bold, and easily recognizable. It should stand out in a competitive music market.
2
Modern and Bold:
The design should be contemporary, bold, and easily recognizable. It should stand out in a competitive music market.
2
Modern and Bold:
The design should be contemporary, bold, and easily recognizable. It should stand out in a competitive music market.
2
Modern and Bold:
The design should be contemporary, bold, and easily recognizable. It should stand out in a competitive music market.
2
Modern and Bold:
The design should be contemporary, bold, and easily recognizable. It should stand out in a competitive music market.
2
Modern and Bold:
The design should be contemporary, bold, and easily recognizable. It should stand out in a competitive music market.
3
Versatile and Scalable:
Ensure the logo is versatile enough to be used across different mediums and scalable for various sizes without losing its impact.
3
Versatile and Scalable:
Ensure the logo is versatile enough to be used across different mediums and scalable for various sizes without losing its impact.
3
Versatile and Scalable:
Ensure the logo is versatile enough to be used across different mediums and scalable for various sizes without losing its impact.
3
Versatile and Scalable:
Ensure the logo is versatile enough to be used across different mediums and scalable for various sizes without losing its impact.
3
Versatile and Scalable:
Ensure the logo is versatile enough to be used across different mediums and scalable for various sizes without losing its impact.
3
Versatile and Scalable:
Ensure the logo is versatile enough to be used across different mediums and scalable for various sizes without losing its impact.
Tools
Tools
Notion
Framer
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Conclusion
Through a thorough design thinking process, three overarching goals were pursued: crafting a clean and timeless logo, maintaining simplicity in submarks, and cultivating an avant-garde brand aesthetic.The design process unfolded with a commitment to simplicity, ensuring the enduring visual appeal of the logo. Attention to detail extended to the submarks, where minimalism and cohesion were paramount, complementing the overarching brand identity. Striking a balance between timeless principles and avant-garde elements, the brand's aesthetic seamlessly integrates both classic and modern sensibilities, reflecting a forward-thinking and cutting-edge identity. In essence, this design journey is a testament to the fusion of artistic inspiration and strategic thinking, resulting in a personal brand that stands at the intersection of class and modern edge.
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