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Lake Ridge Bank

Lake Ridge Bank is a financial institution where I am currently working as a marketing specialist. This page will display the digital and print graphic designs I have worked on/completed during my time here.

Live Website

2024

Timeline

Marketing Specialist

Position

2024

Timeline

Marketing Specialist

Position

Leverage Adobe Creative Suite to design digital and print marketing collateral, enhancing Lake Ridge Bank's brand identity across various platforms.

Write and design email marketing newsletters for internal and external use, ensuring alignment with brand guidelines and compliance standards.
Lead professional photography efforts, managing shot lists, coordinating with internal teams, and ensuring adherence to high-quality standards for over 150+ associate headshots.
Oversee the production and distribution of all marketing promotional items, collaborating with vendors to ensure timely delivery and high-quality print materials.

Leverage Adobe Creative Suite to design digital and print marketing collateral, enhancing Lake Ridge Bank's brand identity across various platforms.

Write and design email marketing newsletters for internal and external use, ensuring alignment with brand guidelines and compliance standards.
Lead professional photography efforts, managing shot lists, coordinating with internal teams, and ensuring adherence to high-quality standards for over 150+ associate headshots.
Oversee the production and distribution of all marketing promotional items, collaborating with vendors to ensure timely delivery and high-quality print materials.

Projects

Social Media Visual Identity

I was assigned the task of rebranding our social media templates from scratch. I designed an entire visual identity for our social channels that are responsive and align wiht our brand guidelines.

Social Media Visual Identity

The logo should convey a sense of being everywhere and always relevant. Consider incorporating elements that suggest infinity, continuity, or a constant presence.

Social Media Visual Identity

The logo should convey a sense of being everywhere and always relevant. Consider incorporating elements that suggest infinity, continuity, or a constant presence.

Social Media Visual Identity

The logo should convey a sense of being everywhere and always relevant. Consider incorporating elements that suggest infinity, continuity, or a constant presence.

Social Media Visual Identity

The logo should convey a sense of being everywhere and always relevant. Consider incorporating elements that suggest infinity, continuity, or a constant presence.

Social Media Visual Identity

The logo should convey a sense of being everywhere and always relevant. Consider incorporating elements that suggest infinity, continuity, or a constant presence.

Flyer Templates

At times I have been assigned the task of developing flyers for upcoming bank events and announcements.

Flyer Templates

At times I have been assigned the task of developing flyers for upcoming bank events and announcements.

Flyer Templates

At times I have been assigned the task of developing flyers for upcoming bank events and announcements.

Flyer Templates

The design should be contemporary, bold, and easily recognizable. It should stand out in a competitive music market.

Flyer Templates

The design should be contemporary, bold, and easily recognizable. It should stand out in a competitive music market.

Flyer Templates

The design should be contemporary, bold, and easily recognizable. It should stand out in a competitive music market.

Newsletter Design

I was handed a project of redesigner our internal marketing monthly newsletter. The objective was to create an email template that stays within brand guidelines and gives the bank a fresh look.

Newsletter Design

I was handed a project of redesigner our internal marketing monthly newsletter. The objective was to create an email template that stays within brand guidelines and gives the bank a fresh look.

Newsletter Design

I was handed a project of redesigner our internal marketing monthly newsletter. The objective was to create an email template that stays within brand guidelines and gives the bank a fresh look.

Newsletter Design

Ensure the logo is versatile enough to be used across different mediums and scalable for various sizes without losing its impact.

Newsletter Design

Ensure the logo is versatile enough to be used across different mediums and scalable for various sizes without losing its impact.

Newsletter Design

I was handed a project of redesigner our internal marketing monthly newsletter. The objective was to create an email template that stays within brand guidelines and gives the bank a fresh look.

Tools

Notion

Framer

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

Conclusion

Through a thorough design thinking process, three overarching goals were pursued: crafting a clean and timeless logo, maintaining simplicity in submarks, and cultivating an avant-garde brand aesthetic.The design process unfolded with a commitment to simplicity, ensuring the enduring visual appeal of the logo. Attention to detail extended to the submarks, where minimalism and cohesion were paramount, complementing the overarching brand identity. Striking a balance between timeless principles and avant-garde elements, the brand's aesthetic seamlessly integrates both classic and modern sensibilities, reflecting a forward-thinking and cutting-edge identity. In essence, this design journey is a testament to the fusion of artistic inspiration and strategic thinking, resulting in a personal brand that stands at the intersection of class and modern edge.